Our 6 step process for creating spellbinding animated videos
You may be thinking; yep, I definitely want to level up my marketing with an animated explainer.
You may also be thinking; but shucks, I bet it’s super complicated and will take a tonne of work and I’ll need to spend the time I don’t have.
You may have heard horror stories of video creators that take the brief and disappear off the radar. Three months later, they come back with a video that couldn’t be further from what you envisioned — (Think requesting Dumbledore and getting back Rumplestiltskin…)
But in the back of your mind, you know that you can’t afford to be left behind.
You know that you can’t get away with blending in online.
You’ve got a complicated product or service and have NO idea how to explain it to ‘regular’ people.
If only there was a clear 6 step process for creating spellbinding animated videos for businesses who know they can’t afford to blend in online, that was easy to understand, making sure you’re not left in the dark wondering what magic (if any) is going on behind the scenes.
You know you’ve got…
Three seconds to grab your audience’s attention before they move on.
Two minutes to showcase all your key benefits and differentiators.
And one chance to get it all right.
Because you’re not just competing with shrinking attention spans. You’re faced with the gargantuan task of standing out in an increasingly noisy market.
Standing out online requires far more than simply listing off your product’s features. Stale sales messages backed by unimaginative stock photos OR a barely-better-than-a-powerpoint explainer video just won’t cut it.
Your customers have seen it all before.
And they don’t want to take your word on how “effective” and “useful” your product is.
They need you to show them. They need to connect emotionally.
And they need you to show them from the get-go why they should care.
What YOU need is a way to engage your audience without diluting your strongest selling propositions.
You need content that captivates them emotionally, so they are aching to hear the details. (Instead of leaving them bored by the details and aching for excitement…)
You need to unlock the spellbinding power of Tiny Wizard’s Animated Explainer Videos.
What we do
We create highly engaging Animated Explainer Videos that shine a sparkling beam of light on what makes your product or service unlike any other. Every video is tailored to your unique vision and comes with a suite of bite-size snackable slices that you can repurpose across your socials.
Think of this as a dazzling movie trailer for whatever it is you’re launching. Only instead of another Fast and Furious, you get your own custom, one-of-a-kind video showcasing your product’s best features in action.
How we do it
We guarantee you get exactly what your business needs to thrive without wasting a minute of your time.
At Tiny Wizard, we love magic, but we prefer to avoid surprises.
We respect that you put the busy in business. And the last thing we want to do is leave you feeling like your time’s been wasted.
We won’t make you sit through endless “discovery strategy” meetings. And we won’t bore you with jargon.
We’ll guide you through our robust process so you can stay in the driver’s seat while we take the actual work off your plate.
We’ll show you brilliant ideas. 🧠 You give us the thumbs up. 👍
And we’ll conjure up a video that communicates your vision so powerfully. Your audiences go wild. No matter how unsexy you think your niche is.
Our alchemical process is designed to keep it simple, collaborative, and consistently compelling.
We call it magic, but we promise it’s not just smoke and mirrors. At the end of every stage, you’ll sign off on the work before moving on to the next step.
Here’s how the Tiny Wizard Process makes it crazy simple for you to get bespoke animated explainer videos that you love.
Here is our 6 step process for creating spellbinding animated videos for businesses who know they can’t afford to blend in online.
You can also download our PDF guide here.
Step 1: Discovery
Before we can start creating magic, we need to understand your brand. We want to know how you see your brand and what you value. As well as how your consumers see you and the things they care about most. We’re flexible, so we can do this with one of our legendary (and delicious) discovery workshops at our magical studio with your entire team or over a virtual meeting. Depending on the size of your team, who needs to attend and the size of the project, it’s a good idea to plan for 4-6 hours of wizard time to make sure we get everything we need to inform the next step.
We want to know the real story behind what you’ve created. Tell us how you’re out there changing lives. And how it all started when your founder received a toy stethoscope for their seventh birthday. We’ll locate the magic message. And we’ll put it into video.
Step 2: Scripting
Next, we take the information you’ve given us and transform it into a dynamic, engaging script that evokes emotion-driven behaviour in your audience.
We’ll also add visual notes to the shared google document so you can get a flavour of how we plan to approach the visuals. But don’t worry, if you feel it’s not quite hitting the mark yet, we’ll evolve and amend until you’re dancing for joy and itching to move on to the next stage.
Step 3: Concept Art
Our animation wizards step in to bring your story to life with concept art. We’ll share our ideas for character styles, environments, colour palettes, and the overall theme of your video. Your vision is starting to take shape.
Step 4: Casting
You’ll receive 3-5 professional voice-over actors to choose from to star in your explainer video. If you need your video translated into additional languages, we can do that as well!
Step 5: Storyboarding
Our animation wizards sketch out each scene with annotations on how elements will move and transition. At this point, you’ll start to get a clear view of the full video in a panel format.
Step 6: Production
The magic is truly brewing, and your story is brought to life with motion, voice and music! Delightful. We’ll work to bring all the elements together to showcase your full animated video in all its glory.
You know those lifeless animated doodles that your audience has to resentfully scroll through every time they log on to Facebook? You won’t get any of that here.
You see, we’re not a team of motion designers. Or casual freelancers. We’re trained animators. Members of our team have worked with the likes of Nickelodeon and Cartoon Network. And we bring our A-game to every project that we do.
By now, you’ve probably picked up on the fact that we’re a little… quirky. It’s partly why clients describe our creativity as a “breath of fresh air.” That and the fact we have more than 60 years of animation experience between us. So we have no shame in saying we are darn good at what we do.
They say a picture paints a thousand words. But an animated video can explain ANYTHING!
Discover how you can turn your product’s head-spinning features into on-demand moola with the spellbinding power of animated video.
If you’re looking for a magical partner to your purpose-driven brand and to work with a super talented team, all under one roof. Get in touch with the wizards today for an initial no-obligation discovery session.
We promise it’ll be the most spellbinding thing you do this year.