Project Age Cymru

Age Cymru

Age Cymru

Meet the client

As the only national charity for older people in Wales, Age Cymru are leading the way towards an age-friendly Wales!

The Brief

Whilst they are well-known, the organisation felt it was time to spread their message further. Age Cymru came to us to develop a brand awareness campaign that would include an animated explainer video, social media assets, as well as a suite of advertising billboards. And because we are in Wales, we developed a bilingual campaign. As a studio of Welsh speakers, we were delighted to contribute to keeping the language alive.

Discovery

Age Cymru already had some brand guidelines (handy!) However, they didn’t have an established guide for illustration or animation. They were in safe hands with the wizards. Developing and evolving brand styles is what we do and so we put out creative powers together to find a style that would fit with the current brand while remaining fresh and engaging.

Animation

Age Cymru were keen not to stereotype older people in Wales, so we had fun collaborating with the marketing team to develop the character styles and activities at the concept art stage, before we moved on to developing storyboards and production.

Additional Activation

 

To compliment the animation and the digital campaign. Age Cymru summoned the wizards to work, developing a suite of designs for their print advertising campaigns. We’re looking forward to seeing these out and about. And not forgetting the digital world, we also whipped up some social assets to help to get Age Cymru seen by people all over Wales.

 

Subtitle: Dementia Advocacy

 

After we’d wrapped up all the work spreading the word far and wide about Age Cymru, they dropped us another request. This time they wanted to use animation to shout about their dementia advocacy program. Dementia is something that has touched a lot of our lives here in Tiny Wizard so we knew we needed to make this one special.

 

Following a gentleman’s journey with dementia, we wanted to touch on key moments that affect people with dementia and their families.

Additional Activation

To compliment the animation and the digital campaign. Age Cymru summoned the wizards to work, developing a suite of designs for their print advertising campaigns. We’re looking forward to seeing these out and about. And not forgetting the digital world, we also whipped up some social assets to help to get Age Cymru seen by people all over Wales.

 

Dementia Advocacy

After we’d wrapped up all the work spreading the word far and wide about Age Cymru, they dropped us another request. This time they wanted to use animation to shout about their dementia advocacy program. Dementia is something that has touched a lot of our lives here in Tiny Wizard so we knew we needed to make this one special.

 

Following a gentleman’s journey with dementia, we wanted to touch on key moments that affect people with dementia and their families.

Tell us about the magic you’re looking to manifest.