Animated Explainer Video for Medication
PROJECT ASSETS
Animated Explainer Video
Script Writing
Character Design
Consumer Research
Voiceover Artist
About Medac
Medac stands for a human-centric perspective. Situated near Hamburg, they have been a pharmaceutical trailblazer dedicated to oncological, urological, and autoimmune disease treatment since 1970. Their mission revolves around unwavering support, which resonates through our products for patients, doctors, and hospitals. Moreover, they take immense pride in embracing responsibility and holding themselves to high standards. With a deep understanding of unique medical needs, they channel expertise into reliable solutions that uplift lives.
Challenge
Our challenge was to create an engaging animated explainer video for Medac’s innovative product, Metoject, with the goal of easing patients’ anxieties when it came to self-administering new medications. Consequently, this animation was particularly important for patients who had to navigate difficult procedures by themselves.
To achieve this, the goal was to produce an animation that resonated with a diverse audience, spanning various age groups. It was important that we struck a balance between accessibility and simplicity, ensuring that essential information about Metoject’s product remained clear and concise.
Solution
Through the magic of animation, we skillfully distilled intricate processes into clear visuals, utilising relatable characters to effectively engage diverse audiences. These creative images not only simplified complexities but also made the video suitable for patients of all ages. Furthermore, this approach enhances the medication introduction experience, particularly for those who might feel anxious or unfamiliar.
Animated Alchemy
Leveraging Medac’s detailed brand identity, we seamlessly harmonised animation with their ethos. Patient insights carefully guided our narrative, ensuring both relatability and effectiveness. Furthermore, beyond patient assistance, the animation effectively extended Medac’s outreach, significantly raising awareness of its innovative product.
Enduring Impact
Given Medac’s global reach, an animated explainer video ensures constant value. Moreover, as regulations evolve, animation can be refreshed easily, effectively eliminating language barriers through effortless translation. This future-proof asset not only relates across cultures but also maintains relevancy without compromise.
CONTRIBUTORS
Script Writer – Jess Indge
Lead Animator – Gareth Axford
Project Manager – Becky Philpott
Voiceover Artist – Ritchie Clark
Ready to simplify and distil with an animated explainer video?
Contact Tiny Wizard Studio today. Share your message with captivating animations that bridge understanding.