BAM Construct UK
Meet the client
BAM has been building in the UK since 1874. Offices, schools, hospitals, university departments, hotels, research labs, cultural venues, museums and travel hubs. From the iconic to the purely functional. Over the years, several successful regional construction companies joined forces into one. They’re focused on delivering locally.
BAM approached Tiny Wizard Studio to create an animation that would communicate their social value to the world in an engaging, informative way. They had a clear message and needed our support to develop the narrative and bring it to life with spellbinding animation.
Positioning BAM as experts, collaborators and supporters of communities was key. They were keen to communicate that delivering social value is not just a tick-box exercise for them. It’s something they are truly passionate about and is at the heart of their core values. They want individuals to thrive and they help by building sustainable communities.
With the key themes and messages agreed, it was time for the wizards to develop the story. With collaboration a key culture point for us and for BAM, it was a pairing made in heaven. We worked in harmony to develop, evolve and refine the narrative, ensuring accurate data, heartfelt messages and communicating their passion for what they do.
As a leading organisation, BAM already had robust brand guidelines in place. The wizards took a deep dive into these to ensure the concept art for the animation aligned magically with their existing branding and communication materials. This animation was going to be heavy on characters and so added time was dedicated to character development to ensure diversity and inclusion.
Storyboarding gives everyone a chance to make any last changes to the language, scenery, colours, and characters before we enter the production stage. Because our process is rock solid, any changes or concerns have been worked out by now and storyboarding is a smooth process. Because BAM had complete ownership and control throughout the whole process, green-lit the storyboards with no changes and were itching with excitement to see it all brought to life.
Our animation wizards set about building the characters and drawing the environments. We are incredibly proud to have such talented artists working here at Tiny Wizard Studio and the passion and enthusiasm for this project really shines through.
“We’ve loved working with Tiny Wizard Studio and have already commissioned our next project with the team. It was a delight from start to finish.”Usha Amba BAM