Brand Storytelling – 75th Anniversary
Client: Renold
Brand Storytelling
Animated Explainer Video
Social Videos
Script Writing
Voiceover Artist
Meet the Client
Renold has an unsurpassed reputation for innovation, design and manufacturing skill. Their ranges of industrial chain, gearboxes and couplings are specified for use in power transmission, lifting, conveying and processing applications around the world. With operations in almost 20 countries and an international network of distribution partners, you can depend on Renold to provide specific solutions to customers’ unique problems, with unrivalled local support.
Challenge
Renold reached out to the wizards to develop a brand storytelling animation to celebrate their 75th Anniversary celebrations. The video was to be shared with partners and employees at the celebration event and then be used as a promotional marketing tool to spread their story, build trust and gain exposure.
Solution
With a well documented history, we had a great deal of information to work with to pull together a clear timeline of the business and how it has evolved since 1879. However, this wasn’t just to be a timeline, it needed to have some emotional weight and incorporate the ethos and values of Renold to make it a success.
From Concept to Reality
It was eye-opening to see the records, photographic collections, newspaper cuttings and decades-old advertising that had all been collected and stored so carefully. Now our animator just had to pull it all together, using the script as a basis for the timeline. With such a collaborative process, production was underway soon after. Our animation wizards set to work bringing the story to life through motion design and sound.
STORYBOARD SNIPPETS
A Lasting Impact
The whole team at Renold were thrilled with the results and so were we. It was excellent to be able to celebrate this huge achievement with the team. We can’t wait for the 80th!
CONTRIBUTORS
Script Writer – Jess Indge
Lead Animator – Lewys Hobden & Gareth Axford
Project Manager – Becky Philpott
Voiceover Artist – Geraint Pickard
Ready to embark on an animation journey? Contact Tiny Wizard Studio today and illuminate your message with captivating animations that bridge understanding.