Project Cardiff Hearing

Cardiff Hearing - Hearing Aid Explainer Video

Meet the Client

Award Winning Clinical Audiologists; Cardiff Hearing provide personable and expert ear care. Headed by a team of passionate audiologists, their leading and sustainable practice offers a range of ear treatments to help you to hear better.

The Brief

The Wizards love seeing an email pop into our magic inbox from Cardiff Hearing because we know it’s going to be a fun project. (Almost always involving our favourite mascot Lobi!) We created Lobi to be the fun face of Cardiff Hearing, and they really come to life in an explainer animation. Which was exactly what Cardiff Hearing needed, to help make people aware of the amazing hearing aid service they offer. 


Having got to know Cardiff Hearing inside and out, whilst helping them rebrand and creating an animated explainer for them previously. The discovery stage was spent getting to know Cardiff Hearings hearing aid service and the wide variety of hearing aids they have. We never knew that there was a hearing aid that could help you translate another language.


The scripting stage for Cardiff Hearing is like writing an episode of Lobi’s TV series, we always get to write them getting into some interesting situations. We team these amusing visuals with highly accurate VO describing the amazing service offered by Cardiff Hearing to create a feast for the eyes and minds of the audience.

Concept Art

We whizzed through the concept art stage, using it to make sure we were accurately representing the hearing aids provided by Cardiff Hearing. We also used it as an opportunity to excite Cardiff Hearing by creating some amazing scenes showcasing the situations that Lobi was going to get into during the animation.



Storyboarding is the first time the client really gets a chance to visualise how the animation will look and flow from beginning to end. It gives everyone a chance to make any last changes to the language, scenery, colours, and characters before we enter the production stage. Because our process is rock solid, any changes or concerns have been worked out by now and storyboarding is a smooth process.


Have we said how much we love working with Cardiff Hearing yet? The production stage was full of creating detailed assets and even a miniature world built out of hearing aid boxes. and of course, a range of Lobi dressed up in amazing outfits portraying a range of personas. We were so excited to share this amazing creative asset with Cardiff Hearing, and thankfully they loved it as much as we did! This explainer video will help them engage a whole range of audiences and helps to strengthen Cardiff’s Hearing brand identity even further.

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