Cegedim - Animated Healthcare Explainer

Cedgedim delivers innovative solutions for healthcare professionals across the NHS and their approach focuses on an outstanding customer experience. With over 50 years of experience in healthcare technology, this trusted partner delivers peace of mind through applied knowledge and solutions that accelerate improvements in patient care and outcomes.

The Wizard’s partnership with Cegedim started off with a brief for one video. After the huge success of this piece of content, Cegedim realised that explainer animations were going to be vital to their marketing in the future, and went on to commission twelve further animated explainer videos.

Cegedim offers innovative healthcare solutions, which is not a simple subject to get your head around, and a lot of our discovery stages for the twelve videos with Cegedim were spent trying to navigate the maze of technical terminology and healthcare processes. During these stages, we clearly mapped out the direction of the animations to make sure we had all of the key information at hand.

Scripting really was all about being informative, there isn’t anyone in the healthcare industry that isn’t pushed for time so we needed to make the Cegedim animations digestible and to the point. No beating around the bush, and absolutely no time to make a joke or two, so we had to work out how to use language in a way that was technical but still engaging. This was helpfully backed up with beautiful visuals, and a modern style that would help engage the audience.

Scripting really was all about being informative, there isn’t anyone in the healthcare industry that isn’t pushed for time so we needed to make the Cegedim animations digestible and to the point. No beating around the bush, and absolutely no time to make a joke or two, so we had to work out how to use language in a way that was technical but still engaging. This was helpfully backed up with beautiful visuals, and a modern style that would help engage the audience.

Storyboarding is the first time the client really gets a chance to visualise how the animation will look and flow from beginning to end. It gives everyone a chance to make any last changes to the language, scenery, colours, and characters before we enter the production stage. Because our process is rock solid, any changes or concerns have been worked out by now and storyboarding is a smooth process. During this stage, it was crucial we worked with Cegedim to make sure all the information in the script was 100% accurate because this would be the last chance we would have to change anything before VO is booked, scheduled and recorded.

Because we knew everything had been signed off before the production stage, the Cegedim animations were a pleasure to animate. They included a lot of elements not seen before in our animated explainers which really pushed our wizards out of their comfort zone, making these animated explainer videos really stand out from the crowd. We were over the moon to hear what a success these videos were for Cegedim, especially at a time when their normal marketing efforts were not working as effectively.