Meet the client
Royal College of Psychiatrists are the professional medical body responsible for supporting psychiatrists throughout their careers from training through to retirement, and in setting and raising standards of psychiatry in the United Kingdom. They work to secure the best outcomes for people with mental illness, learning difficulties and developmental disorders by promoting excellent mental health services, training outstanding psychiatrists, promoting quality and research, setting standards and being the voice of psychiatry.
The organisation approached Tiny Wizard studio to design and deliver manifestos for their Scottish and Wales branches. The aim was to call on all political parties to recognise there is no health without mental health, to adopt policies that deliver parity between physical and mental health, and work with partners to ensure there is no wrong door for all our diverse communities to access the right care, in the right place, at the right time for mental ill health.
It is essential to the College that those who suffer from mental illness or who have learning disabilities, or both, receive the same quality of care and the same access to services as they would if they had a physical illness, and that services are equally funded. The manifestos were to be presented at an event and distributed to policymakers in the government. With a robust brand and guidelines in place, the focus was to deliver the content in an engaging and informative way and make the demands impossible to ignore.
While both branches sit under the same umbrella, it was crucial for each to be distinctive. Blending bold colours with clearly defined headings, this printed document is designed to captivate.
“Design that makes a difference. No matter the project that I’ve found myself working through, I’ve always turned to Tiny Wizard Studio. The team have always taken the time to truly understand the need and it’s been a collaborative process, alongside producing engaging design. Most recently, we’ve secured significant investment into mental health services through a truly effective campaign. Complex messages are explained beautifully. ”Ollie John Royal College of Psychiatrists