Project The Chilli Project

The Chilli Project

Meet the client

The Chilli Project are an artisan hot sauce producer based in the heart of Surrey. The Chilli Project is a family run business with passion and experience with chilli.

The brief

Back in December, we ran a competition where one hyped-up hot sauce producer from across the globe could be in for the chance to win an animated explainer from none other than us, The Tiny Wizards! It was declared The Alchemists Workshop and this round was going to be #HOTMAGIC


We learned all about the Chilli Project characters, how they came about, as well as the history behind The Chilli Project and how they came to be a family of hotheads! We wanted to know everything we could, to make sure their animated video was full of spice and told the story of their sauces!


Our wizards set to work and developed character styles and environments that worked well with the brand and would resonate with their target audience. With a robust set of brand guidelines in place, we made sure everything we created was consistent with the brand and other marketing material.

Consistency is key and we know working with big brands means adapting to styles! Once concept art was approved, the storyboard went into development and with only a few rounds of amends, our magical animators began to bring The Chilli Project’s story to life!


We were on the edge of our seats the whole way through bringing The Chilli Project animation to life. By the time the end was in sight, we were counting down the days to completion. We couldn’t wait to be able to show the final production to the world. They loved it! A true collaborative project from start to finish, this is evidence that when you find your tribe, magic is made. Here’s what they had to say…

Tell us about the magic you’re looking to manifest.