Animated Explainer Video for Feminine Self-Care Product
Client: Balance Activ, Venture Life
Animated Explainer Video
Youtube Advertising
Motion Design
Social Assets
Voiceover
About Venture Life
Venture Life is a leading developer, manufacturer, and distributor of self-care products for consumers seeking a healthier life. Committed to innovation and efficacy, Venture Life aims to become a trusted global leader in self-care through knowledge, expertise, and capability. They knew commissioning an animated explainer video would help achieve this.
Challenge
The challenge was to address a sensitive topic directly and without hesitation. The self-care animation needed to be delivered in various aspect ratios for use across different social media platforms. Shorter versions (6, 10, and 20 seconds) were required for use on different platforms, along with the full-length version for campaigns. The mission was to empower women to take control of their intimate health through expert advice and dependable solutions. The animation aimed to communicate this mission clearly and engage the target audience.
Solution
A youthful and engaging self-care animation animation was created, featuring a direct and punchy tone that addressed the topic without hesitation, using contemporary language. The animation adhered to the brand’s guidelines and a youthful colour palette to resonate with the target audience.
From Vision to Animation
Collaboration was key in bringing this project to life, with multiple team members working together closely alongside the Venture Life team. The animation was designed to be both informative and engaging.
Long-lasting Impact
This video’s versatility, with multiple versions tailored for various platforms, ensures that Venture Life can engage and inform their audience wherever they spend their online time. It’s a valuable asset for reaching and connecting with the target audience effectively.
CONTRIBUTORS
Script Writer – Jess Indge
Lead Animator – Jordan Hinnem
Project Manager – Becky Philpott
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