In the healthcare technology sector, marketers and their teams often navigate complex territory.
Becoming experts on every aspect of their product or service is crucial, but this expertise can lead to heavy use of technical jargon. However, when it’s time to reach the broader audience through advertising, this technical language can become a hurdle.
Here’s where animated explainer videos come into play. They are a powerful tool for marketing managers looking to simplify and effectively communicate complex healthcare technology concepts. Through visually engaging and interactive narratives, animated explainer videos can break down complex ideas into understandable and relatable stories.
Let’s explore how animated explainer videos can enhance visual communication, simplify technical jargon, and boost user understanding and engagement.
The Power of Animation
Animated explainer videos are proven heroes of the marketing world when it comes to capturing attention and simplifying complex information. With engaging visuals, these videos turn abstract healthcare technology concepts into simple, memorable stories. For instance, a video could illustrate how a new medical device operates inside the body, making it easy for anyone to understand.
There’s compelling data supporting the effectiveness of animated videos. For example, a well-crafted whiteboard animation can outperform Google Ads by 68% in terms of return on investment.
In 2023, a substantial 91% of businesses have embraced video in their marketing efforts, underscoring the recognised value of visual communication. And, 63% of marketers prioritise engagement, reflecting the emphasis on creating content that resonates with the audience.
By integrating animation into the storytelling process, marketing managers can communicate complex healthcare technology concepts in an accessible and captivating manner. This ensures that the audience not only comprehends the message but also is likely to retain the information and engage with it on a deeper level.
Simplifying Complex Jargon
Complex jargon is often a given in tech. However, when it comes to marketing, simplifying these complex messages is crucial to ensure clear communication with potential customers. This is where the power of video, particularly animated explainer videos, shines.
Visuals play a significant role in our understanding. They allow us to grasp complex ideas quicker and retain them for a longer period. When viewers see a visual representation of a complex healthcare concept, it often makes more sense compared to reading a text explanation. For instance, a video can visually demonstrate how a new healthcare app works, showing the flow of data and user interactions in a way that’s easy to follow. Similarly, explaining the mechanism of a newly developed medical device becomes less daunting when illustrated through an animated video, as viewers can see how the device operates in a simulated environment.
For marketers, understanding the power of visuals in video format is vital. It’s not just about relaying information; it’s about doing so in a manner that’s easily digestible and engaging. When customers understand the message clearly, they are more likely to trust the product and the brand, which in turn, can lead to better engagement and potentially higher sales.
In a digital world where consumer attention is fleeting, having a medium that captures and retains attention is invaluable. Animated explainer videos can do just that while simplifying complex jargon, making them a valuable asset in a marketer’s toolkit.
Therefore, leveraging video to simplify complex healthcare technology messages is not merely a good-to-have, but a must-have for marketers aiming to effectively communicate with their audience and achieve better marketing outcomes.
Placing Consumers at the Heart of the Story
Bridging the gap between sophisticated technical details and consumer understanding is crucial. A compelling way to bridge this gap is by placing consumers as characters within animated explainer videos. By positioning them as the hero of the story, marketers can foster a deeper connection between the audience and the product or service being offered.
This narrative approach transcends traditional dry product demonstrations or exhaustive listings of technical specifications. It invites the audience to envision how the technology will impact their lives positively, which is a more potent engagement driver.
For instance, instead of merely showcasing the features of a new healthcare app, an animated explainer video could depict a day in the life of a consumer using the app to manage their health metrics, schedule doctor appointments, and receive medication reminders.
Research has shown that storytelling is a powerful tool in marketing. According to a study, messages delivered as stories can be up to 22 times more memorable than just facts. This story-driven approach, coupled with the visual and auditory stimulus of animated videos, amplifies understanding and retention.
Aligning the narrative with real-life scenarios and challenges faced by the target audience enhances relatability and engagement. For example, a video explaining a new telemedicine platform could depict a busy working parent easily scheduling a virtual consultation while managing work and family, showcasing the convenience and flexibility the platform offers.
In essence, by placing the consumer as the central character in animated explainer videos, marketers can foster a more personalised and engaging communication strategy. This not only enriches user understanding but also augments engagement, instils trust, and highlights the real-world benefits of healthcare technology, paving the way for more meaningful interactions and potentially higher conversions.
Repurposing Animated Explainer Videos: Amplifying Reach Across Multiple Platforms
A single piece of well-crafted content has the potential to resonate across a multitude of platforms. Animated explainer videos, with their ability to simplify complex healthcare technology concepts, stand as a prime candidate for such multi-platform repurposing.
The creation of an animated explainer video represents a significant investment of time, creativity, and resources. However, its value extends far beyond a one-time use. Marketers can strategically repurpose these videos across various channels to build a robust community around the healthcare technology being marketed, thereby maximising the return on investment.
- Email Marketing:
- Embedding explainer videos within marketing emails can significantly enhance engagement rates. It provides recipients with a quick, engaging way to understand the product, increasing the likelihood of further interaction.
- Paid Advertising:
- Utilising snippets of the explainer video in paid advertising campaigns on platforms like Google Ads or social media can help convey the unique selling propositions swiftly, capturing attention in the crowded ad space.
- Social Content:
- Sharing the explainer video or snippets of it on social platforms can spark discussions, encourage shares, and foster a sense of community among potential customers and enthusiasts.
- Website Hero Videos:
- Featuring the explainer video as a hero video on the website can provide visitors with an immediate understanding of the healthcare technology, enhancing user experience and engagement.
- Expos and Presentations:
- Utilising the explainer video during expos, trade shows, or presentations can provide a visually engaging way to introduce the healthcare technology to new audiences.
- Educational Webinars:
- Incorporating the explainer video in educational webinars can help break down complex topics, making the learning process more enjoyable and effective.
The repetition of the video content across these various platforms not only extends its reach but also reinforces the brand message. Repetition breeds recognition, and by showcasing the explainer video in multiple arenas, marketers can ensure that the audience has a clear, consistent understanding of the healthcare technology being offered. Each repetition embeds the product further into the audience’s consciousness, paving the way for enhanced recognition and engagement.
Moreover, each platform offers a unique opportunity to gauge audience response and gather insights, which can be invaluable in refining future marketing strategies.
An animated explainer video is not merely a tool but a versatile asset in the marketing toolkit, capable of propelling healthcare technology into the limelight across diverse platforms and audiences.
Harness the Magic of Animated Explainer Videos
Now that you have discovered the transformative potential, it’s time to harness it to your advantage.
Animated explainer videos empower marketing professionals within the health and wellbeing sector to demystify intricate healthcare technology concepts. By elevating visual communication, simplifying technical jargon, and boosting user understanding and engagement, these videos serve as a captivating medium to resonate with the audience and articulate the real-world value of the technology.
Ready to elevate your healthcare technology marketing strategy? Embrace the simplicity, engage your audience, and unveil clarity like never before.
Discover the Magic of Animated Explainer Videos and see how they can revolutionise your marketing strategy and captivate your audience like never before.