Why animation can help you connect with your audience in uncertain times
With overwhelming and uncertain economic times ahead, it comes as no surprise that consumers are changing their habits and looking to retailers to meet their needs. This has resulted in marketers adapting their strategies to align with their consumers and budgets.
We get it, we all have to tighten our belts.
That’s great for the short term, but what happens if you fail to look at the bigger picture?
Well, we all know consumer trends can change at the drop of a hat, but failing to look ahead of trends and understand consumer behaviour, backed by data, could jeopardise performance, your brand and of course revenue.
So what do you do?
With the economy driving pressure for marketers to be innovative and financially savvy, it’s more important now than ever to invest in content creation that connects with your audience and gives you more for your budget, time and effort.
With inflation still at the forefront, 96% of marketers are making it a priority to not to waste ad spend, with 57% reporting that media efficiency is a top priority. (Marketing Charts)
With animation, it’s not just about a one-off animated piece, your creation can be used across multiple platforms for a variety of purposes, and it can be dissected to generate content.
Here are some examples for you:
- Static posts
- Youtube Shorts
Digital and Print
- Characters use
So it makes sense to invest in animation, right?
Let’s explore what this means for you.
During times of struggle, it’s imperative that you connect with your audience with sympathy and relevance.
Take Age Cymru, they came to the Wizards wanting to increase their brand awareness and spread their messaging further, through a campaign that would include an animated explainer video.
In fact, they were so aware of the impact of video, that they commissioned various productions for their other departments, including their Dementia Advocacy Campaign.
As you can imagine, age and dementia aren’t the easiest topics to talk about, never mind to advertise; it was incredibly important for the Wizards to create a touching animation, that captured the audience in an educational yet sensitive way.
Did you know all but 10% of the information our brain successfully processes is visual, so our emotions tend to be visually driven? (BeeVideo)
You can’t argue with the facts.
Connection is important but so is reusable and effective content.
After the animation and digital campaign for Age Cymru was finalised, Age Cymru then had a bank of illustrative brand assets that had been lovingly and thoughtfully created for the campaign. Using these assets, a suite of designs for print advertising campaigns, digital banners and social media were ready to be used.
Why bother having content created separately costing more money, time and effort when you can repurpose (and you can ask your agency to help) and reuse all the wonderful content that’s already been created?
Marketers today create content for multiple audience segments (HubSpot 2020), so of course, keeping consistency throughout your brand and messaging is key.
It makes sense, doesn’t it?
Remember; invest, connect and repurpose.
We know marketing budgets are stretched thin and when you do invest in a piece of content you want to make sure it delivers. So make sure you’re messaging is connecting with your audience, be specific, speak to them directly and put them at the heart of your story.
Tug on those heartstrings. There’s no shame in that.
Once you’ve developed that magical animation that does, get more from your investment by repurposing that content.
Put it everywhere your brand exists.
Oh, and rinse and repeat the campaign. You’ve already got the content. Release the campaign again later in the year.
Who says you only need to use it once?
(Don’t tell anyone we told you that, you’ll make all the creatives shiver.)
We want you to stand out in a sea of sameness so summon a Wizard now to start your journey to animation!